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SAP C-C4H22-2411 Exam Syllabus Topics:
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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q48-Q53):
NEW QUESTION # 48
A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions." Where can you correct this?
- A. Management > Form Settings > General Format
- B. Management > Form Settings > Opt-in Invitation and Interests
- C. Channels > Email Campaigns
- D. Content > Forms
Answer: B
Explanation:
To fix a typo in an opt-in invitation:
* Option C:Correct. Management > Form Settings > Opt-in Invitation and Interests is where the text for opt-in forms (e.g., subscription confirmations) is edited.
* Option A:Incorrect. Content > Forms manages form design, not specific invitation text.
* Option B:Incorrect. Channels > Email Campaigns is for campaign setup, not form content.
* Option D:Incorrect. General Format is for form structure, not text content.The SAP Emarsys Help Portal under "Form Settings" specifies this location.References:SAP Emarsys Help Portal - "Form Settings" (https://help.emarsys.com/).
NEW QUESTION # 49
In which case would you use Participation Settings instead of Participation Check node?
- A. You want to make the check available in other programs.
- B. You want contacts who do not fulfill participation criteria to continue their journey.
- C. You want to see how many contacts were filtered through Participation on the Program Reporting page.
- D. You want to determine participation on a program-level basis and filter contacts based on the time when they entered the program.
Answer: D
Explanation:
In SAP Emarsys Automation Center, Participation Settings and Participation Check nodes serve different purposes:
* Option B:Correct. Participation Settings are used at the program level to define rules for participation (e.g., entry time or frequency) and filter contacts accordingly. This is ideal for lifecycle programs where timing matters.
* Option A:Incorrect. Participation Settings are program-specific, not reusable across programs; Participation Check nodes are more modular.
* Option C:Incorrect. Program Reporting shows participation stats regardless of whether Settings or Check nodes are used.
* Option D:Incorrect. Participation Settings exclude non-qualifying contacts, while a Check node can allow them to continue with branching logic.The SAP Emarsys Help Portal under "Automation Center" details Participation Settings as program-level filters.References:SAP Emarsys Help Portal -
"Automation Center" (https://help.emarsys.com/).
NEW QUESTION # 50
You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart. Why does this sequence NOT qualify as a conversion?
- A. Because none of the events within the sequence occurred within the attribution window.
- B. Because there must be at least 3 events in a sequence to count as a conversion.
- C. Because the contact would have to make a purchase for the sequence to count as a conversion.
- D. Because only one of the events in the sequence occurred within the attribution window.
Answer: D
Explanation:
In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:
* Option B:Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.
* Option A:Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.
* Option C:Incorrect. A sequence can have 2 events; 3 is not a requirement.
* Option D:Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.The SAP Emarsys Help Portal under "Event Attribution" explains attribution windows and sequence rules.References:SAP Emarsys Help Portal - "Event Attribution" (https://help.emarsys.com/).
NEW QUESTION # 51
What can you do with Open Data for SAP Emarsys? Note: There are 3 correct answers to this question.
- A. Automatically export data and use it in your third-party BI tools.
- B. Connect an Open Data project to multiple Emarsys accounts (tenants).
- C. Use any business email account with Open Data.
- D. Upload your own additional data into Open Data.
- E. Export datasets up to 10 MB maximum.
Answer: A,B,D
Explanation:
Open Data in SAP Emarsys allows integration of external data:
* Option A:Correct. An Open Data project can be connected to multiple Emarsys tenants for centralized data use.
* Option C:Correct. Data can be automatically exported for use in third-party BI tools via APIs or scheduled exports.
* Option E:Correct. Users can upload additional data (e.g., custom datasets) into Open Data for enrichment.
* Option B:Incorrect. There's no strict 10 MB export limit; limits depend on configuration, not a fixed size.
* Option D:Incorrect. Open Data requires specific setup, not just any business email account.The SAP Emarsys Help Portal under "Open Data" confirms these capabilities.References:SAP Emarsys Help Portal - "Open Data" (https://help.emarsys.com/).
NEW QUESTION # 52
You are an account owner and must set up security levels for account access and data management. You receive a "Forbidden" message. What should you do to fix this error?
- A. Clear your cookies and access Management > Security Settings.
- B. Go to Management > User Management and verify your email address.
- C. Create a new account owner role and email to access Security Settings.
- D. Check your email for a link to access the Account Security Settings.
Answer: D
Explanation:
In SAP Emarsys, the "Forbidden" error message when attempting to access the Security Settings page as an Account Owner indicates that a prerequisite step has not been completed. Specifically, Account Owners must verify their email address before they can access the Security Settings page under the Management menu.
This requirement is explicitly outlined in Emarsys documentation to ensure account security and prevent unauthorized access.
The correct action to resolve this issue is to navigate toManagement > User Managementand verify your email address. According to the Emarsys Help documentation, "Please note that account owners must verify their email address (Management > User Management) before accessing this page. Trying to open Security Settings without a verified email address will result in an error message: 'Forbidden'" (reference: "Security settings:: Your account Security Settings," updated October 17, 2024). This step ensures that the Account Owner's identity is confirmed, aligning with Emarsys' security protocols.
Let's examine why the other options are incorrect:
* A. Create a new account owner role and email to access Security Settings: This is not a valid solution. Creating a new Account Owner role or email does not address the root cause of the
"Forbidden" error, which is the lack of email verification for the existing Account Owner. Furthermore, only existing Account Owners or Emarsys Support can promote users to the Account Owner role, and the email address field for an Account Owner can only be changed byEmarsys Support, not by creating a new role (reference: "About Account Owners," updated September 25, 2024).
* C. Check your email for a link to access the Account Security Settings: While an activation email is sent during the initial Account Owner setup, this option does not apply to fixing the "Forbidden" error after the account is created. The email verification process occurs within the platform under User Management, not via an external link specifically for accessing Security Settings (reference:
"Activating your Account Owner role," updated October 29, 2024).
* D. Clear your cookies and access Management > Security Settings: Clearing cookies might resolve some browser-related issues, but it has no bearing on the "Forbidden" error, which is tied to the email verification requirement enforced by the Emarsys platform, not a local browser issue.
Once the email address is verified inManagement > User Management, the Account Owner can access the Security Settings page without encountering the "Forbidden" error. This page allows configuration of security levels for account access and data management, such as setting permitted email domains, IP access controls, and API credentials (reference: "Security settings:: Your account Security Settings," updated November 11,
2024). This process underscores Emarsys' emphasis on securing account administration tasks, ensuring only verified Account Owners can modify critical settings.
NEW QUESTION # 53
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